402 surveys completed in totalA good representative sample of both individuals and industry which is important as we look to creating a business that will be able to provide products and services for all.
What does this mean?The research was undertaken by international market research firm Morar. Initial discussions with their qualified experts indicated that 200 responses would have been statistically representative for Guernsey’s population.
Finance For Guernsey wanted to ensure that as many islanders as possible had the opportunity to complete the survey so there was never a cap and we are delighted that so many people, both individually and professionally, shared their experiences and views. The objective of the market research was to validate the circumstantial evidence that we had already gathered. It was never our intention to base any future proposition on the viewpoint of 400 people.
“Finance For Guernsey wanted to ensure that as many islanders as possible had the opportunity to complete the survey”
Survey Results GUERNSEY CUSTOMERS
402 surveys completed in total
Banking services in Guernsey: opinion statements
High numbers experienced difficulties plus low levels of satisfaction
Personal Banking: The Problems
Personal Banking: Satisfaction levels
Business Banking: The Problems
Business Banking: Satisfaction levels
Fiduciary Banking: The Problems
Fiduciary Banking: Satisfaction levels
What are the problems and why?
What are the solutions?
The next steps